You've realized that AI is sending people to (or away from) your business. Now you want to track it. But when you search for tools, you find a confusing mix of enterprise platforms, half-baked startups, and SEO tools that bolted on "AI features" as an afterthought.
Let me save you some research time. Here's what's actually worth looking at in 2026, and more importantly, which one fits your situation.
Why you can't just check manually
Sure, you could ask ChatGPT about your category once a week and see if you come up. But that doesn't scale. You need to know which specific prompts mention you, how you compare to competitors, whether things are improving or declining, and what changed when your visibility shifted.
Manual spot-checking tells you "yes" or "no" at a single moment. Proper tracking tells you the story over time.
Mentionable
If you're a solopreneur or small team, this is probably where you should start.
Mentionable tracks your brand across ChatGPT, Claude, Perplexity, Gemini, and Grok, all five major LLMs, in one dashboard. You enter your URL, it generates suggested prompts worth tracking based on your business, and you pick the ones that matter. Then it monitors automatically and shows you when things change.
The interface is dead simple. No enterprise complexity, no 47-tab dashboard that requires a training session. You can set it up in ten minutes and actually understand what you're looking at.
Pricing is approachable with a 7-day free trial on all plans. Starter is €29/month for 1 project and 15 prompts. Pro is €89/month for 3 projects and 50 prompts plus AI Insights and recommendations. Agency is €179/month for unlimited projects and 100 prompts with content gap analysis.
The trade-off? It's built for simplicity, not enterprise complexity. If you need advanced analytics, white-label reporting, or a dedicated account manager, you'll outgrow it. But if you want something that works without complexity, it hits the sweet spot.
Otterly.ai
Otterly has been around since 2023, which makes them one of the established players in this space.
They offer detailed analytics on AI citations, tracking mentions across platforms with good depth on sentiment and context. The dashboard has more features than simpler tools, which is either a benefit or a drawback depending on what you need.
Pricing starts at $99/month, though one thing to note is that Google Gemini isn't included in the base plans on some tiers.
If you're a marketing team that wants granular analytics and doesn't mind a learning curve, Otterly delivers. If you just want to know "does AI mention me?" without digging through data, you might find it more complex than necessary.
Peec AI
Peec takes a different angle, focusing specifically on PR and communications use cases.
If your primary concern is brand perception and monitoring how AI talks about you in terms of reputation rather than commercial recommendations, Peec is purpose-built for that. They offer alerts when AI mentions you and focus on the qualitative side of how you're described.
Pricing is custom, which usually means expensive for small teams, but if PR is your main concern, the specialization might be worth it.
The limitation is that it's less focused on competitive tracking and commercial intent queries. If you want to know "does AI recommend me when people are looking to buy?", Peec might not be the best fit.
Semrush AI Toolkit
If you're already paying for Semrush, adding their AI visibility features might make sense.
They've added AI visibility tracking as an extension of their SEO platform. The advantage is that everything lives in one place, same interface you already know, combining traditional SEO data with GEO data.
The disadvantage is the cost structure. You need an existing Semrush subscription, which already runs $100+ monthly for meaningful features. Then AI visibility is an add-on on top of that. For solopreneurs, you're looking at $200+ monthly just to get started.
If you're already deep in the Semrush ecosystem and budget isn't tight, it's convenient. If you're starting fresh and trying to stay lean, the value proposition gets harder to justify.
Profound
Profound is the enterprise option. If you're a large organization with complex needs, dedicated budgets, and a team to manage the data, they offer comprehensive features and white-glove support.
Pricing typically starts at $500+ monthly, often much higher depending on scope.
For a solopreneur or small team, Profound is overkill. You'd be paying for features you don't need and complexity you can't utilize. But if you're a marketing department with real resources and need advanced reporting, API access, and dedicated support, it's worth evaluating.
So which one should you actually pick?
Let me make this simple.
If you're a solopreneur or freelancer, start with Mentionable. The 7-day free trial lets you validate whether AI visibility tracking is even useful for your business before spending money. If it matters, upgrade to Starter or Pro. If it doesn't, you've lost nothing.
If you're a small marketing team with some budget, it's between Mentionable and Otterly. Mentionable is simpler and more affordable. Otterly offers deeper analytics. Pick based on whether you value simplicity or depth.
If you're already committed to Semrush and budget allows, adding their AI toolkit keeps everything in one place. Just be honest about whether the integration value justifies the cost.
If PR and reputation monitoring is your primary concern, look at Peec. The specialization might matter more than general features.
If you're enterprise-scale with dedicated budget and team, evaluate Profound or enterprise tiers of other platforms. You'll want the support and advanced features.
What to track regardless of which tool you use
Whichever tool you pick, focus on the metrics that actually matter for decisions.
Start with mention rate, how often AI mentions you versus total opportunities. Then look at query coverage, which specific prompts trigger mentions and which don't. Competitor comparison matters too, because knowing you're mentioned is less useful than knowing you're mentioned more or less than alternatives.
Track trends over time. A snapshot is interesting, but directional movement tells you whether your efforts are working.
And track actionable signals. Which content drives mentions? Which improvements actually moved the needle? Where are the gaps you could fill?
Getting started this week
Pick a tool. Any tool. The worst choice is no choice, because you're flying blind while AI shapes how people discover businesses like yours.
Set up tracking for your brand and your key competitors. Define the prompts that matter for your business, the recommendation queries where you want to show up.
Establish a baseline. Where do you actually stand today? You might be doing better than you think, or worse than you feared. Either way, you need to know.
Then monitor and improve over time. This isn't a one-time audit. It's an ongoing visibility metric, just like you track Google rankings.
AI visibility tracking is still a young category. The tools are maturing fast. But the important thing is to start tracking now, while the competitive landscape is still forming.
The brands that measure this early will have the data to improve. The brands that wait will be guessing while competitors pull ahead.