GEO & LLMO Glossary

The practice of optimizing content to appear in AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews, rather than traditional search results.

An AI-powered tool designed to provide direct answers to user questions rather than returning lists of links.

The tone and attitude AI tools express when mentioning your brand, ranging from enthusiastic recommendation to neutral mention to critical assessment.

When an AI tool like ChatGPT or Perplexity references your content as a source for information in its response.

The process by which users find brands, products, and content through AI-powered tools rather than traditional search engines.

When AI-powered search tools completely ignore your brand in their recommendations, even for queries where you should logically appear.

Instances where AI tools like ChatGPT, Perplexity, or Claude reference your brand, product, or content in their responses to user queries.

Google's AI-generated summary that appears at the top of search results, synthesizing information from multiple sources to directly answer user queries.

Website visits that originate from AI tools like ChatGPT, Perplexity, or Claude when users click links in AI-generated responses.

Search engines and tools that use artificial intelligence to generate direct answers to queries, rather than just returning a list of links.

The umbrella term for optimization practices aimed at improving visibility in AI-powered search and recommendation systems.

The credibility signals that determine which sources AI systems trust and cite when generating answers, including domain reputation, expertise indicators, and content quality.

The degree to which your brand, products, or content are mentioned and recommended by AI-powered tools like ChatGPT, Perplexity, Claude, and Google's AI features.

The degree to which your brand comes to mind for AI tools when generating responses to relevant queries.

The practice of optimizing your content and online presence to be mentioned and recommended by ChatGPT when users ask relevant questions.

The practice of optimizing your content to be mentioned and recommended by Anthropic's Claude AI assistant.

How easily AI systems can identify, pull out, and use specific pieces of information from your content in their generated answers.

A search paradigm where users ask questions in natural language and receive direct answers through dialogue, rather than browsing lists of links.

The process of establishing your brand as a clearly defined entity that AI systems can recognize, understand, and confidently recommend.

The practice of optimizing your content to be recommended by Google's Gemini AI, including both the standalone Gemini app and Gemini-powered features in Google Search.

The practice of optimizing your content and online presence to be recommended by AI-powered search engines like ChatGPT, Perplexity, and Claude.

The practice of optimizing your content to be recommended by Grok, the AI assistant developed by xAI and integrated into X (formerly Twitter).

A structured database of entities (people, places, companies, concepts) and the relationships between them, used by search engines and AI systems to understand the world.

The systematic monitoring of how Large Language Models mention, describe, and recommend your brand across AI platforms.

The signals and characteristics that influence whether a Large Language Model mentions or recommends your brand in its responses.

The process by which AI tools access, read, and extract information from websites to inform their responses.

The practice of optimizing content to be understood, cited, and recommended by Large Language Models like GPT-4, Claude, and Gemini.

An emerging standard for a text file that helps AI systems understand a website's content, purpose, and preferred way of being cited, similar to how robots.txt guides search crawlers.

Being mentioned and discussed across multiple online platforms (review sites, social media, directories, forums) rather than just your own website.

The practice of optimizing your content to be cited and referenced by Perplexity AI, a conversational search engine that provides sourced answers.

Questions asked to AI tools that signal someone is actively looking to buy, hire, or use a product or service, as opposed to just researching or learning.

A technique where AI models fetch real-time information from external sources before generating an answer, rather than relying solely on their training data.

A measure of how thoroughly your content covers a topic, including all related concepts, questions, and subtopics that AI systems expect to find.

A search query that is answered directly on the search results page or by AI, without the user needing to click through to any website.