A client calls. "Hey, I asked ChatGPT about [their category] and we're not showing up. Our competitor is. What's going on?"
You scramble. You didn't know this was happening. You don't have an answer. You promise to look into it.
This call is coming. If it hasn't already, it will. AI visibility is becoming part of the conversation, and clients expect their agency to have answers.
The question is: do you?
The new client question you can't avoid
Your clients are starting to realize something. When potential customers ask ChatGPT for recommendations, they're getting answers. Sometimes those answers include the client's brand. Sometimes they don't.
The clients who notice they're missing are asking questions. "Why isn't AI recommending us? What do we need to do? Can you fix this?"
Right now, most agencies shrug. They don't track AI visibility. They don't offer optimization services. They don't have answers.
That's an opportunity for agencies who do.
Why this becomes your problem (and your opportunity)
AI visibility sits at the intersection of everything agencies already do: SEO, content strategy, PR, brand positioning. It's not a separate discipline. It's what happens when those disciplines work (or don't work) in the context of AI recommendations.
If you're running SEO for a client, they'll expect you to understand AI visibility. If you're doing content strategy, they'll ask why their content isn't getting cited. If you're managing brand, they'll want to know why a competitor gets recommended and they don't.
You can be reactive, scrambling to answer questions you're not prepared for. Or you can be proactive, offering AI visibility as a service before clients even know to ask.
The agencies building this capability now are creating competitive advantage. By the time everyone else catches up, they'll be the established experts.
What AI visibility services actually look like
Visibility audits are where most clients start. One-time assessment: where does their brand show up in AI recommendations? Where are the gaps? How do they compare to competitors? What should they do about it?
This is low-hanging fruit. You can run an audit, present findings, and propose next steps. It demonstrates value immediately and often leads to ongoing work.
Ongoing monitoring is the natural next step. Track visibility weekly or monthly. Alert when things change. Report on trends. Catch it when a competitor starts winning prompts the client used to own.
Clients pay for peace of mind. They don't have time to manually check AI platforms every week. You do that for them.
Optimization services are where the real value lives. Active improvement: content strategy designed for AI recommendations, authority building programs, technical optimization, prompt targeting.
This is where you take a client from invisible to recommended. And that's worth premium pricing.
The conversation clients aren't having yet
Some clients are asking about AI visibility. Most aren't, because they don't know it's a thing.
That's actually ideal. You get to introduce the concept. You get to be the expert who brings them this insight. You get to frame the conversation.
Pick a few clients. Run AI visibility audits without them asking. Show up with findings: "We looked at where you stand in AI recommendations. Here's what we found."
Suddenly you're not just an agency executing tactics. You're a strategic partner bringing proactive insights.
That changes the relationship. And it's much harder for them to switch agencies when you're the one who understands their AI visibility and is actively managing it.
Building this into your agency
Start with pilots. Pick two or three existing clients and run audits. Learn what the data looks like, what insights matter, what recommendations make sense.
Then package it. Create clear service tiers so you're not reinventing proposals every time:
A basic tier is monthly reporting with baseline recommendations. Standard adds more frequent tracking, competitor monitoring, and content guidance. Premium is full optimization with ongoing strategy and execution.
Price based on value, not hours. AI visibility affects client acquisition. A client who gets recommended by ChatGPT for their category is winning business their competitors don't even know exists. That's worth meaningful investment.
Train your team. Make sure the people delivering the service understand how AI visibility works, what drives recommendations, and how to turn data into actionable strategy.
Your own AI visibility matters too
You're asking clients to care about AI visibility. Do you care about your own?
When a potential client asks ChatGPT "best marketing agency for B2B SaaS" or "top agencies for content strategy", are you in the answer?
Practice what you preach. Track your own visibility. Build your own AI presence. Use your success as a case study for clients.
If you can't get your own agency recommended, why would a client trust you to do it for them?
The first-mover window is open
Most agencies aren't offering AI visibility services yet. They're still focused entirely on traditional SEO, social, content, and paid media. AI visibility isn't on their radar.
That window won't stay open forever. As AI search grows, demand for AI visibility services grows with it. The agencies building capability now will be the established leaders by the time everyone else catches up.
You can be the agency clients call when they have AI visibility questions. Or you can be the agency scrambling to answer questions you're not prepared for.
Your choice.
Getting started
Mentionable's Agency plan is built for multi-client tracking. Unlimited projects, 100 prompts to distribute, daily tracking across 5 LLMs.
Sign up. Set up pilot clients. Run initial audits. Present findings. Develop your service offering from there.
The client asking about AI visibility is coming. Be ready with answers.