Scrunch AI raised $15M in Series A funding from Decibel and Mayfield. They've positioned themselves as a serious enterprise player in the GEO monitoring space, with features like bot traffic analytics and their Agent Experience Platform (AXP).
If you're evaluating enterprise options, here's what matters.
How Scrunch AI works
Scrunch tracks your brand visibility across 7+ AI engines including ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews. You create and configure custom prompts, then monitor how your brand appears in AI-generated responses.
The Monitoring Dashboard tracks where and how your brand gets mentioned across AI platforms. You can filter by persona, topic, funnel stage, and more. The granular segmentation is one of Scrunch's strengths.
Optimization Insights analyzes why pages perform well or poorly in AI responses. It identifies improvement opportunities, though you'll need external tools to execute changes.
The Agent Experience Platform (AXP) lets you build AI-optimized versions of your website specifically designed for LLM crawlers. This is unique to Scrunch.
They also include bot traffic monitoring through GA4 integration, showing you which AI crawlers are visiting your site and how often.
Scrunch AI pricing
Scrunch is priced for enterprise. Business is $300/month for 350 prompts (single account), Agency is $300/month for 250 prompts (multiple companies), and Growth is $500/month for 700 prompts.
Annual plans get 2 months free (17% discount). Additional users cost $25/month each.
Explorer and Growth plans are limited to 1 region. Multi-region tracking requires Enterprise pricing.
Data refreshes every three days, which is slower than some competitors who offer daily updates.
What Scrunch AI does well
GA4 integration for AI traffic is valuable. Scrunch can show you actual AI referral traffic, not just visibility scores. If you want to connect mentions to real visits, this helps.
The dashboard lets you segment by persona, topic, intent, and funnel stage. If you're running detailed analysis across different audience segments, this depth helps.
Security credentials are solid. SOC 2 Type II compliance and SSO integration. If your organization requires security documentation, Scrunch checks the boxes.
The Agent Experience Platform is genuinely different. Building a parallel site optimized for AI crawlers is an approach most competitors don't offer.
Where Mentionable takes a different approach
Scrunch is built for enterprise marketing teams with security requirements and complex segmentation needs. Mentionable is built for solopreneurs who want simple, affordable tracking.
The entry price is the biggest difference. $300/month minimum is enterprise pricing. For solopreneurs or small teams, that's a big commitment before you know if GEO matters.
Scrunch uses a credit system where prompts tracked across multiple engines deplete credits quickly. Heavy users report burning through allocations faster than expected.
Mentionable offers a 7-day free trial so you can start without risk. We suggest prompts based on your URL, you pick which ones to track, and pricing is straightforward at €29/month to start.
Which one fits you?
Scrunch AI makes sense if:
- You have security requirements that need SOC 2 compliance
- You need multi-region tracking across international markets
- You want GA4 integration for AI referral traffic
- You have budget for $300+/month without testing first
- You need granular segmentation by persona and funnel stage
Mentionable might be better if:
- You want to try before committing with a 7-day free trial
- You're a solopreneur or small team without enterprise needs
- You want prompt suggestions to get started fast
- You prefer simple tracking over complex analytics
- €89/month fits your budget better than $300/month
The bottom line
Scrunch AI is a serious enterprise tool with meaningful differentiation. The GA4 integration, AXP platform, and security credentials are real. If you're a large brand with compliance requirements and budget to match, it's worth evaluating.
But if you're not enterprise, the pricing doesn't make sense. $300/month minimum, credit system complexity, and features designed for marketing teams. That's not built for solopreneurs.
Try Mentionable with a 7-day free trial. See if AI visibility matters for your business. Pro at €89/month gives you 50 prompts across 5 LLMs with simple flat pricing. You can always upgrade to enterprise tools like Scrunch when your needs justify the cost.