Profound raised $20M in seed funding and positioned itself as the enterprise solution for AI visibility. They've been named the Leader in G2's Winter 2026 Reports for the AEO category, and they're clearly going after Fortune 500 brands.
If you're evaluating them, here's what matters.
How Profound works
Profound tracks your brand visibility across AI search engines and shows you where you're mentioned, how you're positioned, and which websites are driving AI answers about you.
The platform monitors near real-time changes, so you can catch visibility shifts quickly. On higher tiers, you get access to up to 10 AI platforms including ChatGPT, Perplexity, AI Overviews, Gemini, Claude, Copilot, Grok, DeepSeek, and even ChatGPT Shopping.
They also offer technical integrations with Akamai, AWS, Cloudflare, GA4, Vercel, and Netlify. If you're running enterprise infrastructure, they're built to plug in.
Profound pricing
Profound is priced for enterprise. Starter is $99/month for 50 prompts, ChatGPT only. Growth is $399/month for 100 prompts, adding Perplexity and AI Overviews. Enterprise is custom pricing for 10 platforms, API access, SSO, and compliance.
The Growth plan includes a 7-day free trial. But according to market research, Profound is 48% more expensive than the average AI visibility tool.
On the Starter plan, you only get ChatGPT. To track Perplexity, you need to pay $399/month. And for Claude, Gemini, or Grok, you need Enterprise.
What Profound does well
Real-time tracking is a meaningful advantage. Most tools update daily or weekly. Profound tracks near real-time, which matters for brands that need to react quickly to visibility changes.
Enterprise compliance is covered. SOC 2 Type II certified, SSO with SAML/OIDC, priority support via Slack. If you're a Fortune 500 company with security requirements, Profound checks the boxes.
The platform coverage on Enterprise is wide. 10 AI platforms including newer ones like DeepSeek and ChatGPT Shopping. If you need comprehensive coverage, they have it.
The API-first approach with CSV exports lets you build custom reports and integrate with your existing analytics stack. And the G2 Leader recognition for Winter 2026 validates their position.
Where Mentionable takes a different approach
Profound is built for Fortune 500 brands with compliance requirements and big budgets. Mentionable is built for solopreneurs who want simple, affordable tracking.
The math is simple: Profound's Starter gives you 50 prompts on ChatGPT for $99. Mentionable's Pro gives you 50 prompts on 5 LLMs for €89. Same ballpark price, 5x the LLM coverage.
Profound locks multi-platform tracking behind $399/month. Claude, Gemini, and Grok are enterprise-only. Mentionable includes all 5 LLMs on all paid plans.
Mentionable also suggests prompts to get you started. Enter your URL, we analyze your site and suggest relevant prompts. You pick which ones to track or add your own.
Which one fits you?
Profound makes sense if:
- You work for a Fortune 500 brand or large enterprise
- You need SOC 2 compliance and SSO for security requirements
- You have budget for $399+/month to get multi-platform coverage
- You want API access and custom integrations with your analytics stack
- You need real-time tracking and priority support via Slack
Mentionable might be better if:
- You want all 5 LLMs included without paying enterprise prices
- You want prompt suggestions to get started fast, plus custom tracking
- You're a solopreneur or small team without compliance requirements
- You want to try with a 7-day free trial and upgrade as you grow
- You'd rather pay €89/month than $399/month
The bottom line
Profound is the leader in enterprise AI visibility. If you're a large brand with compliance requirements and budget to match, it's a legitimate choice. The G2 rating, the funding, the platform coverage. It's real.
But if you're not Fortune 500, Profound's pricing doesn't make sense. $99/month for ChatGPT only, $399/month to add two more platforms, enterprise pricing for the rest. That's not built for solopreneurs.
Try Mentionable with a 7-day free trial. Get prompt suggestions to get you started. Upgrade to Pro at €89/month for all 5 LLMs and 50 prompts. You can always switch to enterprise tools when your business justifies the cost.