Otterly is one of the more established players in AI visibility tracking. They've been around since 2023 and have built a solid platform used by agencies and marketing teams.
If you're comparing options, here's what you should know.
How Otterly works
Otterly tracks your brand mentions across ChatGPT, Perplexity, Microsoft Copilot, and Google AI Overviews. You define the search prompts you want to monitor (like "best marketing consultant" or "top CRM software"), and they check daily to see if you appear in AI responses.
The platform goes deeper than just tracking. Their GEO audits analyze 25+ on-page factors that influence how AI models perceive your content. If you're optimizing pages specifically for LLM visibility, this kind of data helps you understand what to fix.
They also support 50+ countries, which is useful if you're running international campaigns or need to see how your brand appears in different markets.
Otterly pricing
Their entry plan starts at $29/month with 15 prompts. That works if you're tracking a handful of key queries. If you need more coverage, the Standard plan at $189/month gives you 100 prompts and unlimited workspaces.
Google Gemini and Google AI Mode aren't included in the base plans. They're available as add-ons ($9-$149/month depending on your tier). So if those platforms matter for your audience, factor that into the cost.
For agencies or teams with bigger needs, there's a Premium tier at $489/month with 400 prompts, and custom Enterprise options.
What Otterly does well
The GEO audit feature is genuinely useful. Most AI visibility tools just tell you if you're mentioned. Otterly tells you why you might not be, with specific on-page recommendations.
Daily tracking means you catch changes quickly. If a competitor starts showing up more or your visibility drops, you'll know within 24 hours.
The workspace system works well for agencies managing multiple clients. Unlimited team members on all plans is a nice touch too.
Where Mentionable takes a different approach
We built Mentionable for a different use case.
Otterly is designed for comprehensive brand monitoring. You define prompts manually, track all mentions across multiple platforms, with detailed audits and reporting. It's powerful if that's what you need.
Mentionable works differently. You enter your URL, we suggest 15-20 relevant prompts based on what you offer. You pick which ones to track, or add your own custom prompts. Then we monitor those across 5 LLMs: ChatGPT, Perplexity, Grok, Gemini, and Claude.
No mandatory prompt research, but full flexibility to track exactly what matters to you.
We also offer a 7-day free trial so you can try it without commitment. See if you're mentioned, decide if it's useful. Then Starter at €29/month gets you 15 prompts across all 5 LLMs.
Which one fits you?
Otterly makes sense if:
- You need detailed GEO audits with on-page analysis
- You're tracking brand mentions across many markets
- You manage multiple clients and need workspace organization
- You want daily automated monitoring at scale
Mentionable might be better if:
- You care most about purchase-intent visibility
- You want something simple without a learning curve
- You'd rather try with a 7-day free trial before paying
- You're a solopreneur or small team
Both tools solve the same core problem: understanding how AI platforms see your brand. They just approach it differently.
If Otterly's depth matches what you need, it's a solid choice. If you want to start simpler and see quick results on the queries that drive revenue, give Mentionable a try.