AthenaHQ was founded by Andrew Yan and Alan Yao, both former Google Search and DeepMind engineers. They raised $2.2M from Y Combinator and prominent SEO investors to build what they call a premium GEO platform.
If you're evaluating enterprise options, here's what you should know.
How AthenaHQ works
AthenaHQ positions itself as more than just monitoring. Their Olympus Dashboard tracks your brand across 8+ AI platforms, giving you a unified "GEO Score" that combines citation count, sentiment, traffic impact, and query types.
The standout feature is their Action Center. Instead of just showing you where you're missing visibility, it uses automated agents to help you create content that fills those gaps. If you're running a large content operation, that workflow integration could save time.
They also offer direct Shopify and GA4 integrations, which lets ecommerce brands connect AI visibility to actual revenue. That's something most competitors don't have.
AthenaHQ pricing
AthenaHQ is priced for enterprise. Self-Serve is $295/month for 3,500 credits across 8 LLMs, Growth is $545/month for 10,000 credits, and Enterprise is $2,000+/month for custom needs.
They offer an introductory rate of $95 for the first month on Self-Serve. After that, you're at full price. There's no free trial or free plan.
One quirk: they use a credit system. Running prompts, generating reports, and using the Action Center all consume credits. If you're not careful, you can burn through your allocation quickly.
What AthenaHQ does well
All 8 LLMs are included from day one. Unlike competitors who lock Claude or Gemini behind enterprise tiers, AthenaHQ gives you full platform access at $295/month. If multi-platform coverage matters, that's competitive for the enterprise segment.
The Action Center for execution is valuable for teams that struggle with acting on insights. Most tools stop at "here's where you're not visible." AthenaHQ's automated agents help you actually create content to fix the gaps.
Shopify and GA4 connections let you tie AI visibility to revenue. For DTC brands, that attribution is meaningful.
The pedigree is strong. Former Google Search and DeepMind engineers built this. Y Combinator backed it. The product reflects that technical depth.
Where Mentionable takes a different approach
AthenaHQ is built for enterprise brands with large content teams and ecommerce operations. Mentionable is built for solopreneurs who want simple, affordable tracking.
The entry price is the biggest difference. $295/month (or $95 introductory) is enterprise pricing. If you're a solopreneur or small team, that's a big commitment before you know if GEO matters for your business.
The credit system can also be confusing. 3,500 credits sounds like a lot until you realize every action consumes them. Heavy users can hit limits quickly.
Mentionable offers a 7-day free trial so you can try without committing money. We suggest prompts based on your URL, you pick which ones to track, and pricing is straightforward without credit systems. Starter at €29/month gets you going.
Which one fits you?
AthenaHQ makes sense if:
- You run an ecommerce brand and need Shopify/GA4 attribution
- You have a content team that can act on Action Center recommendations
- You need all 8 LLMs tracked from day one
- You have budget for $295+/month without testing first
- You want automated content creation tools, not just monitoring
Mentionable might be better if:
- You want to try before committing with a 7-day free trial
- You're a solopreneur or small team without enterprise needs
- You want prompt suggestions to get started fast, plus custom tracking
- You prefer simple tracking over content automation tools
- You'd rather pay €89/month than $295/month
The bottom line
AthenaHQ is a serious enterprise tool built by serious people. The Y Combinator backing, the ex-Google pedigree, the Action Center for execution. It's all real. If you're running a large brand with budget and need full-stack GEO capabilities, it's worth evaluating.
But if you're not enterprise, the pricing doesn't make sense. $295/month with a credit system, no free trial, and features designed for content teams. That's not built for solopreneurs.
Try Mentionable with a 7-day free trial. See if AI visibility matters for your business. Pro at €89/month gives you 50 prompts across 5 LLMs with simple flat pricing. You can always upgrade to enterprise tools like AthenaHQ when your needs justify the cost.