Peec AI vs Profound

Compare Peec AI and Profound for AI visibility tracking. Sentiment analysis vs. enterprise compliance, two different approaches.

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Key Takeaways

  • Both start at $99/month. Peec AI gives you 3 LLMs with sentiment analysis. Profound gives you 50 prompts but only ChatGPT.
  • Peec AI's core differentiator is sentiment analysis, telling you how AI describes your brand (positive, neutral, or negative).
  • Profound offers real-time tracking and SOC 2 Type II certification for enterprise compliance requirements.
  • Peec AI is GDPR-compliant (built in Berlin) with 115+ language support. Profound targets Fortune 500 procurement with SSO/SAML.

Peec AI and Profound both start at $99/month and target marketing teams with budget. But they emphasize completely different capabilities. Peec brings sentiment analysis and GDPR compliance. Profound brings real-time tracking and SOC 2 certification.

Same starting price, very different value propositions.

What you get at $99/month

At Peec AI's Starter tier, you get 25 prompts across 3 LLMs, plus their sentiment analysis features. Claude and Gemini tracking requires paid add-ons.

At Profound's Starter tier, you get 50 prompts but only ChatGPT. Just one platform at the entry level. To get 3 LLMs, you need Growth at $399/month. Full coverage across 10 LLMs requires Enterprise.

So Peec gives you fewer prompts but more LLMs. Profound gives you more prompts but fewer LLMs. And Peec includes sentiment analysis that Profound doesn't offer at all.

Where Peec AI stands out

Sentiment analysis is Peec's core differentiator. They don't just report whether AI mentions your brand. They tell you how AI describes it. Positive, neutral, or negative? That's valuable context for brand management that Profound doesn't provide.

Peec also tracks which pages and content drive your AI mentions. If you're planning content strategy, understanding source attribution helps you make informed decisions about where to invest.

For European operations, Peec was built in Berlin with GDPR as a foundational requirement. If your organization needs EU data handling compliance, Peec is designed for that conversation from the start.

They support 115+ languages, which matters for international brands operating across diverse markets.

Where Profound stands out

Real-time tracking is Profound's technical edge. Visibility updates happen as changes occur, not on a schedule. For teams that need to catch changes immediately, that speed matters.

Profound's compliance credentials target Fortune 500 procurement: SOC 2 Type II certification, SSO with SAML/OIDC support. If your organization requires these certifications before approving any vendor, Profound checks those boxes.

They've earned G2 Leader status for AEO tools, providing third-party validation from enterprise users.

At the $99/month tier, Profound includes more prompts (50 vs 25), though the single-LLM limitation is significant.

Which one fits you?

Peec AI makes sense if sentiment analysis matters to your brand strategy, you need documented GDPR compliance for European operations, 3 LLMs at $99/month is more valuable than 1 LLM with more prompts, source tracking would inform your content decisions, and you're operating primarily in European markets.

Profound makes sense if SOC 2 compliance is a procurement requirement, real-time tracking (not scheduled updates) is essential, SSO/SAML is needed for enterprise identity, Fortune 500 procurement processes are involved, and you need more prompts at the entry tier.

The bottom line

Same starting price, completely different strengths.

Peec AI tells you how AI perceives your brand. That sentiment layer is differentiated and valuable for brand management.

Profound tells you in real-time whether AI mentions you, with enterprise compliance documentation to prove the data is trustworthy.

If you need sentiment understanding, Peec. If you need compliance and speed, Profound.


Want to try before committing? Mentionable offers AI visibility tracking with a 7-day free trial. See if monitoring matters to your business before committing $99/month elsewhere.

Frequently Asked Questions

What is the main difference between Peec AI and Profound?
Peec AI focuses on sentiment analysis, telling you how AI perceives your brand. Profound focuses on real-time tracking speed and enterprise compliance with SOC 2 Type II certification. Same $99/month starting price, completely different strengths.
Does Peec AI offer sentiment analysis?
Yes. Sentiment analysis is Peec AI's core differentiator. They report whether AI describes your brand positively, neutrally, or negatively, providing context for brand management that Profound does not offer.
How many LLMs does each tool track at the entry tier?
Peec AI tracks 3 LLMs at $99/month (with Claude and Gemini available as paid add-ons). Profound tracks only ChatGPT at $99/month, requiring the $399/month Growth plan for 3 LLMs.
Is Peec AI GDPR compliant?
Yes. Peec AI was built in Berlin with GDPR as a foundational requirement, not an afterthought. It is designed for organizations needing EU data handling compliance from the start.
Does Profound offer real-time tracking?
Yes. Profound's real-time tracking updates visibility as changes occur, rather than on a scheduled basis. This is their key technical differentiator over Peec AI's scheduled tracking.
Which tool has better language support?
Peec AI supports 115+ languages, making it the stronger choice for international brands operating across diverse markets.
Which tool is better for brand management?
Peec AI is better for brand management thanks to its sentiment analysis feature. It shows how AI describes your brand and which specific content drives your AI mentions, helping inform content strategy.
Alexandre Rastello
Alexandre Rastello
Founder & CEO, Mentionable

Alexandre is a fullstack developer with 5+ years building SaaS products. He created Mentionable after realizing no tool could answer a simple question: is AI recommending your brand, or your competitors'? He now helps solopreneurs and small businesses track their visibility across the major LLMs.

· Updated February 12, 2026

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