A year ago, "AI visibility tracking" wasn't a category anyone talked about. Today, there are at least a dozen tools fighting for your attention, each promising to tell you whether ChatGPT, Perplexity, and friends are recommending your business.
The problem? They're all positioning themselves slightly differently, pricing varies wildly, and it's hard to tell what you actually need versus what's marketing fluff. I've done the research so you don't have to. Here are seven tools worth knowing about, what they do well, and who they're actually built for.
Quick Comparison
| Tool | Starting Price | LLMs Tracked | Best For |
|---|---|---|---|
| Mentionable | €29/mo | 5 (ChatGPT, Perplexity, Grok, Gemini, Claude) | Solopreneurs and small teams wanting simplicity |
| Otterly.ai | ~$99/mo | 4-5 (varies by plan) | Marketing teams wanting detailed analytics |
| Profound | ~$100/mo | Multiple | Enterprise brands needing competitive intelligence |
| AthenaHQ | Custom pricing | Multiple | Large companies with complex monitoring needs |
| Peec AI | Custom pricing | Multiple | PR and communications teams |
| Scrunch AI | ~$49/mo | Multiple | Content marketers and agencies |
| GenRank | ~$79/mo | Multiple | SEO professionals transitioning to GEO |
1. Mentionable
Mentionable tracks your brand across all five major LLMs (ChatGPT, Claude, Perplexity, Gemini, and Grok) from a single dashboard. The workflow is straightforward: enter your URL, the tool generates relevant prompts based on your business, you pick which ones to track, and monitoring runs automatically.
The key differentiator is simplicity. There's no enterprise onboarding process, no 50-tab dashboard. Setup takes about ten minutes. All plans include all five LLMs, competitor analysis, and email alerts. AI Insights and recommendations are available on Pro and Agency plans.
Pricing: Starter at €29/mo (1 project, 15 prompts), Pro at €89/mo (3 projects, 50 prompts), Agency at €179/mo (unlimited projects, 100 prompts). 7-day free trial on every plan.
Best for: Solopreneurs, consultants, and small teams who want to track AI visibility without complexity or enterprise pricing. If you just want to know "does AI recommend me, and is that changing?" without a learning curve, this is the place to start.
Trade-off: Built for simplicity, not enterprise depth. If you need white-label reporting, API access for custom integrations, or advanced multi-team workflows, you'll want something bigger.
2. Otterly.ai
Otterly has been in the AI visibility space since 2023, which gives them a head start on feature depth. They offer granular analytics on AI citations, including sentiment analysis, context tracking, and detailed reporting on how you're mentioned.
Their dashboard is more feature-rich than simpler tools, which is either a plus or a minus depending on your tolerance for complexity. The analytics go deeper, with breakdowns by citation type, competitor comparisons, and trend analysis.
Pricing: Starts around $99/mo. Worth noting that Google Gemini isn't always included in base plans, so check the tier details.
Best for: Marketing teams at mid-size companies who want detailed analytics and don't mind investing time to learn the platform.
Trade-off: The learning curve is real. If you just want a quick answer on visibility, the feature density can feel overwhelming.
3. Profound
Profound positions itself as competitive intelligence for AI visibility. Rather than just tracking whether you're mentioned, it focuses on understanding the competitive landscape, who gets recommended for which queries, and how brand positioning shifts across AI platforms.
The platform offers market-level views, not just brand-level tracking. This is useful for companies that want to understand category dynamics, not just their own mentions.
Pricing: Starts around $100/mo for basic plans, with enterprise tiers going significantly higher.
Best for: Brands and agencies that need competitive intelligence at scale. Good for strategy teams making investment decisions based on AI visibility data.
Trade-off: Overkill for individual practitioners. The competitive intelligence angle is powerful but unnecessary if you just need to track your own visibility.
4. AthenaHQ
AthenaHQ operates in the enterprise tier, offering AI visibility monitoring as part of a broader brand intelligence platform. They combine AI mention tracking with reputation monitoring, competitive analysis, and strategic recommendations.
The platform is designed for larger organizations with complex monitoring needs, multiple brands, multiple markets, and teams that need different views of the same data.
Pricing: Custom pricing, typically enterprise-level. Expect to talk to a sales team.
Best for: Enterprise brands managing multiple product lines or markets who need a comprehensive brand intelligence solution that includes AI visibility as one component.
Trade-off: Not accessible for small businesses or solopreneurs. The pricing and complexity are calibrated for larger organizations.
5. Peec AI
Peec takes a different angle, focusing specifically on PR and communications use cases. If your primary concern is how AI describes your brand in terms of reputation and perception rather than commercial recommendations, Peec is purpose-built for that.
They offer monitoring with alerts when AI platforms mention your brand, with a focus on the qualitative aspects of what's being said rather than just whether you appear.
Pricing: Custom pricing, typically aimed at PR departments and communications agencies.
Best for: PR teams, communications professionals, and brands where reputation monitoring matters more than high-intent tracking.
Trade-off: Less focused on competitive commercial tracking. If your question is "does AI recommend me when someone wants to buy?", Peec's strengths lie elsewhere.
6. Scrunch AI
Scrunch AI focuses on helping content marketers understand and improve their AI visibility. The emphasis is on actionable recommendations, not just tracking. They analyze your content and suggest specific changes to improve how AI platforms perceive and reference your brand.
The tool bridges the gap between monitoring and optimization, which is useful if you want both "what's happening" and "what should I do about it."
Pricing: Starts around $49/mo for basic plans.
Best for: Content marketers and agencies that want optimization guidance alongside visibility tracking.
Trade-off: The optimization recommendations are helpful but can feel generic. More experienced marketers may want tracking data and prefer to develop their own strategy.
7. GenRank
GenRank targets SEO professionals who are expanding into generative engine optimization. The tool maps traditional SEO concepts (rankings, keywords, competitors) onto the AI visibility landscape, making the transition more intuitive for people already fluent in SEO terminology.
If you think in terms of "rankings" and "keywords," GenRank translates AI visibility into that familiar framework.
Pricing: Starts around $79/mo.
Best for: SEO professionals and agencies adding GEO capabilities to their existing workflow.
Trade-off: The SEO-centric framing can be limiting. AI visibility doesn't work exactly like traditional rankings, and mapping one onto the other can obscure important nuances.
How to Choose
The right tool depends on two things: your budget and your complexity needs.
If you're a solopreneur or consultant on a lean budget, start with something simple that covers all the major LLMs without a steep learning curve. You can always upgrade later once you understand what data actually matters to your business.
If you're a marketing team with dedicated resources, the additional depth of platforms like Otterly or Profound may justify their higher price and complexity.
If you're enterprise-level, you're probably evaluating AthenaHQ or similar platforms through a procurement process, and you don't need this roundup to find them.
The most common mistake? Overpaying for features you won't use. AI visibility tracking is still a young category. Start simple, learn what matters, then scale your tooling to match. A tool you actually check every week beats an expensive platform you forget about after the onboarding call.
