Semrush brings its SEO heritage to AI visibility. Peec AI brings sentiment analysis and European compliance. Both start at $99/month and target marketing teams with budget, but they emphasize different capabilities.
Here's how they compare for different needs.
Pricing and what's included
Both tools start at $99/month, but what you get at that price differs significantly.
Semrush's AI Toolkit gives you 25 prompts per domain across 5 LLMs (ChatGPT, AI Mode, AI Overviews, Perplexity, Gemini). All platforms included at base price. Additional domains cost $99/month each, and 50 more prompts add $60/month.
Peec AI's Starter tier includes 25 prompts across 3 LLMs. Want Claude or Gemini? Those are paid add-ons. Pro at $212/month gives you 100 prompts, and Enterprise at $530+/month offers 300+ prompts with additional features.
So at the same $99/month starting point, Semrush gives you more LLMs. Peec gives you sentiment analysis.
Where Semrush stands out
Semrush's Prompt Research is their differentiator. It works like keyword research, but for AI prompts. You can discover high-opportunity prompts, see AI volume estimates, and understand what competitors are targeting. Peec doesn't offer discovery tools like this.
Semrush also includes all 5 LLMs at base price. No calculating add-on costs for Claude or Gemini coverage.
If you're already a Semrush user, having AI visibility in the same ecosystem as your traditional SEO tracking creates useful correlations. And their geographic targeting spans 68,000+ locations for granular regional analysis.
Where Peec AI stands out
Sentiment analysis is Peec's core differentiator. They don't just tell you whether AI mentions your brand. They tell you how AI describes it: positive, neutral, or negative. For brand management, that's valuable context that Semrush's Brand Performance feature doesn't match.
Peec also tracks which pages and mentions drive your AI visibility. That source tracking is actionable for content strategy.
For European operations, Peec was built in Berlin with GDPR compliance as a foundation, not an afterthought. If your organization requires EU data handling documentation, Peec is designed for that conversation.
They also support 115+ languages, useful for international brands with diverse market presence.
Which one fits you?
Semrush makes sense if Prompt Research (discovering opportunities, not just monitoring) is valuable to your strategy, you want 5 LLMs included without tracking add-on costs, you're already a Semrush user and want unified dashboards, and you're operating primarily in US or global markets without specific EU compliance needs.
Peec AI makes sense if sentiment analysis is important for understanding how AI perceives your brand, you need documented GDPR compliance for European operations, source tracking would inform your content decisions, and you're operating primarily in European markets.
The bottom line
Same starting price, different strengths.
Semrush is better if you need research tools and want all LLMs included without add-ons. Peec is better if sentiment analysis matters to your brand strategy and EU compliance is a requirement.
Neither is cheap. Both are built for marketing teams with budget allocated to AI visibility.
Want to try before committing to enterprise tools? Mentionable offers a 7-day free trial for AI visibility tracking across 5 LLMs. See if monitoring matters to your business before spending $99/month.
