Semrush AI Toolkit and GenRank represent opposite ends of the AI visibility market. Semrush brings the weight of a publicly traded SEO company with enterprise data depth. GenRank is a focused startup offering free access to get started.
Full-stack enterprise vs. accessible GEO specialist. Here's how they compare.
How pricing works
Semrush AI Toolkit is $99/month per domain for the standalone product. Additional domains cost $99/month each. Extra prompts beyond the base 25 cost $60/month for 50 more. Semrush One bundles the AI toolkit with their full SEO suite starting at $165/month.
GenRank offers a free tier with 10 prompts on ChatGPT, no credit card required. Paid tiers expand coverage and features, though detailed pricing isn't publicly listed in the same way.
The gap is clear. GenRank lets you test AI visibility tracking for free. Semrush requires $99/month minimum, and costs scale quickly if you track multiple domains or need more prompts.
Where Semrush AI Toolkit stands out
Semrush tracks ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, and Gemini. That's 5 platforms at base price. GenRank's free tier covers ChatGPT only.
Prompt Research is Semrush's standout feature. It works like keyword research adapted for AI, showing you prompts in your industry, their "AI volume," difficulty scores, and which brands are getting mentioned. If you're building a content strategy around AI visibility, this data is valuable.
You can track up to 50 competitors. GenRank includes competitive intelligence too, but Semrush's scale and data depth reflect years of building competitive analysis tools.
Geographic reach covers 15+ regions with Brand Performance supporting 68,000+ locations. For global brands, that coverage matters.
If you're already a Semrush user, having AI visibility data in the same dashboard as your SEO metrics creates a unified view of search performance.
Where GenRank stands out
The free tier is GenRank's defining advantage. Ten prompts on ChatGPT, no credit card, no time limit. For anyone who isn't sure whether AI visibility tracking is worth paying for, there's zero risk in testing.
GenRank is built specifically for generative engine optimization. There are no legacy SEO features to navigate around. The interface is focused on one thing: understanding how AI sees your brand.
Citation source tracking shows which websites and content pieces drive your AI mentions. This attribution data helps you understand what content strategies are working, even on the free tier.
Content readiness assessment evaluates how well your existing pages are optimized for AI visibility. That diagnostic angle helps you prioritize optimization work.
Competitive intelligence is included even at the free level. You can see how competitors perform alongside your own results.
Which one fits you?
Semrush AI Toolkit makes sense if you already use Semrush and want AI visibility in the same dashboard, you need prompt research with volume and difficulty data for content strategy, you track multiple competitors across global markets, you have budget for $99+/domain, and you want enterprise-grade data depth.
GenRank makes sense if you want to test AI visibility tracking for free first, you prefer a focused GEO tool over a full SEO platform, budget is tight or you're not sure AI visibility matters yet, citation tracking and content readiness assessment are priorities, and you want to start with ChatGPT and expand later.
The bottom line
Semrush AI Toolkit is the enterprise option with data depth that reflects decades of SEO experience. GenRank is the accessible entry point that removes financial barriers to getting started.
If you need comprehensive prompt research, global competitor tracking, and integration with a full SEO suite, Semrush delivers. If you want to test whether AI visibility matters before committing money, GenRank's free tier lets you do exactly that.
Not enterprise? Mentionable offers a 7-day free trial for AI visibility tracking starting at €29/month.
