Profound and Geneo both track brand visibility in AI-generated responses, but they come from opposite ends of the market. Profound is a $20M-funded enterprise platform trusted by Fortune 500 brands. Geneo is a flexible, credit-based tool that removes monthly commitments entirely.
Enterprise scale vs. pay-as-you-go flexibility. Here's what matters.
How pricing works
Profound's Starter plan is $99/month for 50 prompts, ChatGPT only. Growth is $399/month for 100 prompts, adding Perplexity and Google AI Overviews. Enterprise is custom pricing for access to all 10 platforms, API, SSO, and compliance features. The Growth plan includes a 7-day free trial.
Geneo uses a credit-based model with no monthly subscription. You get 50 free trial credits immediately. Then you buy credits as needed with volume discounts. Specific credit pricing requires contacting Geneo directly or joining their early access co-creator program.
The pricing philosophies are fundamentally different. Profound charges monthly with features gated by tier. Geneo charges per use with no recurring commitment. For teams with stable budgets, Profound's predictability may be preferable. For teams with variable needs, Geneo's flexibility avoids paying for unused capacity.
Where Profound stands out
Profound offers up to 10 AI platforms on Enterprise, including ChatGPT, Perplexity, AI Overviews, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and ChatGPT Shopping. Geneo covers 4 platforms (ChatGPT, Perplexity, Google AI Overviews, Gemini). If comprehensive platform coverage matters, Profound has a clear advantage.
Near real-time tracking catches visibility shifts as they happen. This matters for brands that need to react quickly to changes in how AI recommends them.
Enterprise compliance is covered: SOC 2 Type II certified, SSO with SAML/OIDC, priority support via Slack. Fortune 500 procurement teams can work with these credentials.
Technical integrations with Akamai, AWS, Cloudflare, GA4, Vercel, and Netlify mean Profound plugs into existing enterprise infrastructure. The API-first approach with CSV exports supports custom reporting and analytics workflows.
G2 named Profound the Leader in Winter 2026 for the AEO category. That independent validation carries weight in vendor evaluations.
Where Geneo stands out
The credit-based model is Geneo's defining feature. No monthly fees means you only pay for what you use. For agencies with variable client loads or businesses testing AI visibility, this removes the pressure of ongoing commitments.
Real-time tracking on Geneo matches Profound's speed. You catch visibility shifts as they happen, not on a delayed schedule.
Sentiment tracking is included, showing how AI describes your brand: positive, negative, or neutral. Knowing the tone of AI mentions adds context that pure visibility numbers miss.
The co-creator program offers early adopters lower pricing and direct influence over the product roadmap. If shaping the tool to your specific needs matters, that access is valuable.
White-label features let agencies present AI visibility data under their own brand. For client-facing reports, this keeps the focus on your agency, not the tool.
Fifty free credits let you test whether the platform fits your workflow before any financial commitment.
Which one fits you?
Profound makes sense if you need 10 AI platforms tracked, including newer ones like DeepSeek and ChatGPT Shopping, SOC 2 compliance and enterprise security credentials are requirements, you want technical integrations with your existing infrastructure, you have budget for $99-$399+/month, and G2 validation and Fortune 500 trust matter to your decision.
Geneo makes sense if you prefer credit-based pricing with no monthly commitment, you run an agency with variable client loads, white-label reporting for client presentations is important, sentiment tracking is a priority, and you'd rather test with 50 free credits before committing.
The bottom line
Profound is the enterprise leader with the broadest platform coverage and compliance credentials in the space. Geneo is the flexible alternative that removes monthly commitments and lets you pay for actual usage.
If you're a larger organization with compliance needs, stable budgets, and a requirement for maximum platform coverage, Profound is built for you. If you value flexibility, variable pricing, and want to avoid ongoing commitments while you figure out what matters, Geneo's model is worth exploring.
Not enterprise? Mentionable offers a 7-day free trial for AI visibility tracking starting at €29/month.
