Profound and AthenaHQ both target enterprise teams, but they come from different places. Profound raised $20M to build compliance-first AI visibility for Fortune 500 companies. AthenaHQ raised $2.2M from Y Combinator and focuses on helping teams actually create content, not just monitor visibility.
Compliance-first vs. execution-first. Both enterprise-grade, different emphases.
How pricing works
Profound's Starter tier at $99/month includes 50 prompts but only ChatGPT. Yes, just one LLM at the entry level. Growth at $399/month adds 2 more platforms (3 total) and 100 prompts. Full coverage across 10 LLMs, plus SOC 2 compliance and SSO, requires Enterprise tier at custom pricing.
AthenaHQ takes a different approach. Their Self-Serve plan at $295/month (with a $95 introductory offer) includes all 8 LLMs from day one, plus 3,500 credits. Growth at $545/month gives you 10,000 credits. Enterprise at $2,000+/month adds custom features.
The difference is clear: Profound gates LLM coverage behind higher tiers. AthenaHQ gives you full platform access immediately but at a higher starting price.
Where Profound stands out
Real-time tracking is Profound's technical differentiator. Visibility updates happen as changes occur, not on a daily or weekly schedule. If catching changes immediately matters to your workflow, that's meaningful.
For enterprise procurement, Profound checks the compliance boxes: SOC 2 Type II certification, SSO with SAML/OIDC support, and the documentation Fortune 500 companies require before signing contracts.
They've earned G2 Leader status for AEO tools (Winter 2026), which provides social proof from actual enterprise users.
At the Enterprise tier, their platform coverage expands to 10 LLMs, including newer platforms like DeepSeek and ChatGPT Shopping that many competitors don't track yet.
Where AthenaHQ stands out
AthenaHQ includes all 8 LLMs from their entry tier. No waiting until Enterprise to track Claude or Gemini. That's a significant philosophical difference from Profound's gated approach.
Their Action Center is the real differentiator. AthenaHQ doesn't just tell you where you're not visible. It provides AI agents that help create content to fix those gaps. Profound monitors. AthenaHQ helps you execute.
For e-commerce businesses, their Shopify and GA4 integrations tie AI visibility to actual revenue attribution. That's data Profound doesn't provide.
The founding team includes ex-Google Search and DeepMind engineers, which shows in the technical depth of the product.
Which one fits you?
Profound makes sense if SOC 2 compliance documentation is a procurement requirement, you need SSO/SAML for enterprise identity management, real-time tracking (not just daily updates) is essential, Fortune 500 procurement processes are involved, and you want the G2 Leader in the category.
AthenaHQ makes sense if you want all 8 LLMs without tier restrictions, the Action Center's content creation tools would accelerate your workflow, you run e-commerce and want Shopify/GA4 revenue attribution, content execution is your bottleneck (not just visibility monitoring), and you prefer Y Combinator-backed technical depth.
The bottom line
Both are enterprise tools with enterprise pricing.
Profound is built for compliance-first Fortune 500 procurement. If your organization requires SOC 2 documentation and SSO before any tool gets approved, Profound is designed for that conversation.
AthenaHQ is built for execution-first content teams. If your bottleneck is creating the content that improves visibility (not just knowing where you're invisible), the Action Center provides differentiated value.
Different priorities, different products.
Not enterprise? Mentionable offers a 7-day free trial for AI visibility tracking. Start simple at €29/month, upgrade when you actually need enterprise features.
