Otterly and Scrunch AI both track your brand's visibility across AI platforms, but they serve different segments of the market. Otterly offers accessible pricing with detailed GEO audits. Scrunch AI is an enterprise platform with $15M in funding, SOC 2 compliance, and unique features like their Agent Experience Platform.
Mid-market GEO specialist vs. enterprise AI visibility platform. Here's the breakdown.
How pricing works
Otterly starts at $29/month for 15 prompts across 4 LLMs (ChatGPT, Perplexity, Copilot, Google AI Overviews). Standard at $189/month gives you 100 prompts with unlimited workspaces. Premium is $489/month for 400 prompts. Gemini and Google AI Mode are paid add-ons ($9-$149/month depending on tier).
Scrunch AI starts at $300/month for 350 prompts on the Business plan. Agency is $300/month for 250 prompts across multiple companies. Growth is $500/month for 700 prompts. Enterprise is custom. Annual plans get 2 months free.
The price difference at entry level is significant: $29 vs. $300 per month. But Scrunch includes 7+ LLMs at base price, while Otterly's base covers 4 with others as add-ons.
Where Otterly stands out
Otterly's GEO audits analyze 25+ on-page factors that influence AI model perception. Most tools tell you whether you're mentioned. Otterly tells you why you're not, with specific recommendations. That diagnostic depth is Otterly's core advantage.
The entry price is dramatically lower. At $29/month, smaller teams can start tracking AI visibility without enterprise budgets. Scrunch requires a $300/month minimum.
Daily data refresh is faster than Scrunch's three-day update cycle. If catching changes quickly matters, Otterly provides fresher data.
Support for 50+ countries gives international campaigns solid geographic coverage. Unlimited team members on all plans keeps costs predictable as your team grows.
Where Scrunch AI stands out
Scrunch tracks 7+ AI engines: ChatGPT, Gemini, Perplexity, Claude, Copilot, Google AI Overviews, and Grok. Otterly's base plans cover 4, with Gemini as a paid add-on. Broader native coverage means less add-on management.
GA4 integration shows actual AI referral traffic to your site. Otterly tracks visibility; Scrunch connects visibility to real visits. For brands that need to prove ROI from AI mentions, that attribution data matters.
The Agent Experience Platform (AXP) is unique to Scrunch. It lets you build AI-optimized versions of your website designed specifically for LLM crawlers. No other tool in the market offers this approach.
Security credentials are enterprise-grade: SOC 2 Type II compliance and SSO integration. If your organization requires security documentation for procurement, Scrunch checks those boxes.
Dashboard segmentation by persona, topic, intent, and funnel stage enables granular analysis across different audience segments.
Which one fits you?
Otterly makes sense if GEO audits with specific on-page recommendations are valuable to your workflow, you want an accessible entry point at $29/month, daily data refresh (vs. three-day) matters for your tracking needs, you manage multiple clients and need workspace organization, and 4 LLMs with optional add-ons gives you enough coverage.
Scrunch AI makes sense if you need SOC 2 compliance and enterprise security credentials, connecting AI visibility to actual traffic via GA4 is important, the Agent Experience Platform for AI-optimized site versions interests you, you need 7+ LLMs included without add-ons, and you have budget for $300+/month.
The bottom line
Otterly is the practical mid-market option with strong GEO diagnostics. Scrunch AI is the enterprise platform with broader coverage, traffic attribution, and compliance credentials.
If actionable audit recommendations and affordable entry matter most, Otterly delivers. If enterprise security, GA4 integration, and the unique AXP platform drive your decision, Scrunch is built for those needs.
Not enterprise? Mentionable offers a 7-day free trial for AI visibility tracking starting at €29/month.
