Otterly and Peec AI both serve marketing teams tracking AI visibility, but they're answering different questions. Otterly focuses on why you're not visible and how to fix it. Peec focuses on how AI perceives and describes your brand.
Optimization-focused vs. perception-focused. Both valuable, depending on what you need.
How pricing compares
Otterly starts lower at $29/month for their Lite plan (15 prompts, 4 LLMs). Standard at $189/month includes 100 prompts with unlimited workspaces, and Premium at $489/month offers 400 prompts. Some platforms like Gemini and AI Mode require add-ons.
Peec AI starts at $99/month for their Starter tier (25 prompts, 3 LLMs). Pro at $212/month gives you 100 prompts, and Enterprise at $530+/month offers 300+ prompts. Claude and Gemini are paid add-ons here too.
The entry gap is significant: $29/month vs $99/month. But Peec includes sentiment analysis that Otterly doesn't have, which changes the value calculation depending on what you need.
What sets Otterly apart
Otterly's GEO audits analyze 25+ on-page factors. They tell you why you're not appearing in AI recommendations and what specific changes to make. Add comparison tables. Restructure your headers. Include certain types of content. That's actionable guidance you can implement directly.
For agencies managing multiple clients, their workspace organization at the Standard tier ($189/month) provides clean separation and management.
They support 50+ countries for international tracking with localization.
What sets Peec AI apart
Sentiment analysis is Peec's differentiator. They don't just tell you that AI mentions (or doesn't mention) your brand. They tell you how AI describes it. Is the sentiment positive, neutral, or negative? For brand management, that context matters.
Peec also tracks which specific content drives your AI mentions. If you're planning content strategy, knowing which pages contribute to visibility helps you make informed decisions.
They were built in Berlin with GDPR compliance as a foundational requirement, not something bolted on later. For organizations operating in Europe with specific data handling requirements, that matters.
Their language support spans 115+ options, broader than Otterly's localization.
Which one fits you?
Otterly makes sense if you want to understand why you're not visible (not just whether you are), the $29/month entry point fits your budget better, you need workspace organization for managing multiple clients, and you're focused on optimization rather than just monitoring.
Peec AI makes sense if sentiment analysis matters to your brand strategy, understanding which content drives visibility informs your planning, GDPR compliance documentation is a requirement, and you need broader language support (115+ languages).
The bottom line
Different tools answering different questions.
Otterly tells you: "You're not visible because of these 25 factors, and here's how to fix them."
Peec tells you: "Here's how AI describes your brand, and here's which content is driving those mentions."
If you're optimizing for visibility, Otterly's audits have direct value. If you're monitoring brand perception in AI, Peec's sentiment analysis is differentiated.
Want simpler tracking? Mentionable tracks AI visibility across 5 LLMs with a 7-day free trial. No audits, no sentiment analysis. Just clear answers about whether AI recommends you.
