Otterly and AthenaHQ both track how your brand appears in AI-generated answers. But they come from different directions: Otterly is built around GEO audits and daily monitoring at a mid-range price point, while AthenaHQ is an enterprise platform backed by Y Combinator with automated content optimization tools.
Different budgets, different workflows, different strengths.
How pricing works
Otterly starts at $29/month for 15 prompts across 4 LLMs (ChatGPT, Perplexity, Copilot, Google AI Overviews). Standard at $189/month gives you 100 prompts with unlimited workspaces. Premium is $489/month for 400 prompts. Some platforms like Gemini and Google AI Mode are paid add-ons ($9-$149/month depending on tier).
AthenaHQ starts at $295/month for 3,500 credits across 8 LLMs (with a $95 introductory first month on Self-Serve). Growth is $545/month for 10,000 credits. Enterprise is $2,000+/month. There's no free trial or free plan.
The price gap is significant. Otterly's entry point is roughly 10x cheaper than AthenaHQ's ongoing rate. But AthenaHQ includes all 8 LLMs from day one, while Otterly charges extra for Gemini.
Where Otterly stands out
Otterly's GEO audits analyze 25+ on-page factors that influence how AI models perceive your content. You don't just see whether you're mentioned. You get specific recommendations on what to fix. That diagnostic depth is something AthenaHQ doesn't emphasize the same way.
The pricing makes Otterly accessible to smaller teams. At $29/month, you can start tracking without a big commitment. AthenaHQ requires at least $295/month after the first month.
Otterly supports 50+ countries, which is useful for international campaigns. Unlimited team members on all plans is a nice touch for agencies.
Daily tracking keeps you informed of changes within 24 hours. The workspace system also gives agencies clean client separation.
Where AthenaHQ stands out
AthenaHQ covers 8 LLMs from day one, including Claude, Grok, and Meta AI. Otterly's base plans cover 4, with Gemini as a paid add-on. If broad platform coverage matters, AthenaHQ delivers it without extra fees.
The Action Center is AthenaHQ's key differentiator. Automated agents help you create content that fills visibility gaps. Most tools stop at "here's what's wrong." AthenaHQ helps you fix it.
Direct Shopify and GA4 integrations let ecommerce brands connect AI visibility to actual revenue. That attribution is meaningful for DTC brands trying to measure ROI from AI recommendations.
The team's pedigree (ex-Google Search and DeepMind engineers, Y Combinator backed) shows in the product's technical depth.
Which one fits you?
Otterly makes sense if you want actionable GEO audits with on-page recommendations, your budget is in the $29-$489/month range, you manage multiple clients and need workspace organization, and you're comfortable adding LLM coverage through add-ons as needed.
AthenaHQ makes sense if you need all 8 LLMs tracked from day one without add-ons, you run an ecommerce brand and want Shopify/GA4 revenue attribution, you have a content team that can leverage automated optimization agents, and you have budget for $295+/month.
The bottom line
Otterly is the practical choice for agencies and marketing teams who want solid GEO audits at a reasonable price. AthenaHQ is the enterprise option for brands with bigger budgets who want automated content optimization and full LLM coverage included.
If GEO audits and affordable entry matter most, Otterly is hard to beat. If you need all-in-one tracking with content automation and have the budget, AthenaHQ delivers more under one roof.
Not enterprise? Mentionable offers a 7-day free trial for AI visibility tracking starting at €29/month.
