Scrunch AI is a GEO monitoring platform founded in 2023, backed by $15M in Series A funding from Decibel and Mayfield. Scrunch AI positions itself as an enterprise player in AI visibility tracking, with features like GA4 integration for AI bot traffic, persona-based segmentation, and a unique Agent Experience Platform (AXP) for optimizing websites for LLM crawlers.
If you're evaluating AI visibility tools, here's a detailed breakdown of how Scrunch AI works, what Scrunch AI costs, and how Scrunch AI compares to Mentionable.
How does Scrunch AI track AI visibility?
Scrunch AI tracks brand visibility across 7 AI platforms: ChatGPT, Gemini, Perplexity, Claude, Copilot, Google AI Overviews, and Grok. Scrunch AI's monitoring dashboard shows where and how a brand gets mentioned across AI-generated responses. Scrunch AI refreshes data every 3 days.
Scrunch AI allows users to create custom prompts and segment them by persona, topic, funnel stage, and region. Scrunch AI's granular segmentation is designed for enterprise marketing teams running detailed analysis across different audience segments.
Scrunch AI's Optimization Insights feature analyzes why specific pages perform well or poorly in AI responses. Scrunch AI identifies improvement opportunities, though execution of changes requires external tools.
Scrunch AI also offers the Agent Experience Platform (AXP), which lets brands build AI-optimized versions of their website specifically designed for LLM crawlers. AXP is unique to Scrunch AI and not commonly found in other AI visibility tools.
Scrunch AI integrates with GA4 to show AI bot traffic, identifying which AI crawlers visit a website and how often. Scrunch AI is SOC 2 Type II compliant and supports SSO for enterprise security requirements.
How much does Scrunch AI cost in 2026?
Scrunch AI Business costs $300/month for 350 prompts with 1 account. Scrunch AI Agency costs $300/month for 250 prompts across multiple companies. Scrunch AI Growth costs $500/month for 700 prompts. Enterprise pricing is custom. Annual plans receive a 17% discount (2 months free).
Additional users on Scrunch AI cost $25/month each. Scrunch AI Explorer and Growth plans are limited to 1 region, and multi-region tracking requires Scrunch AI Enterprise pricing.
| Plan | Price | Prompts | Accounts | Region |
|---|---|---|---|---|
| Business | $300/month | 350 | 1 | 1 |
| Agency | $300/month | 250 | Multiple | 1 |
| Growth | $500/month | 700 | 1 | 1 |
| Enterprise | Custom | Custom | Custom | Multi-region |
Scrunch AI does not advertise a free trial. Mentionable offers a 7-day free trial with no credit card required on all plans.
What does Scrunch AI do well?
Scrunch AI's GA4 integration for AI bot traffic is genuinely valuable. Scrunch AI shows actual AI referral traffic data, connecting visibility scores to real website visits. For brands that want to measure the business impact of AI mentions, Scrunch AI's traffic data adds a layer most tools don't provide.
Scrunch AI's persona and funnel segmentation is thorough. Scrunch AI lets users analyze AI visibility by audience segment, buyer journey stage, and topic. For enterprise marketing teams running multi-segment strategies, Scrunch AI's segmentation depth is useful.
Scrunch AI's security credentials are solid. SOC 2 Type II compliance and SSO support mean Scrunch AI meets the procurement requirements of enterprise organizations. For companies with strict security policies, Scrunch AI checks the necessary boxes.
Scrunch AI's Agent Experience Platform (AXP) is genuinely different. Building a parallel, AI-optimized version of a website for LLM crawlers is an approach that Scrunch AI pioneered and that most competitors do not offer.
Scrunch AI vs Mentionable: full feature comparison
Scrunch AI and Mentionable both track AI visibility, but Scrunch AI is an enterprise platform priced at $300+/month while Mentionable starts at €29/month for solopreneurs and growing brands.
| Feature | Scrunch AI | Mentionable |
|---|---|---|
| Starting price | $300/month | €29/month |
| LLMs included | 7 (ChatGPT, Gemini, Perplexity, Claude, Copilot, AI Overviews, Grok) | 5 (ChatGPT, Claude, Perplexity, Gemini, Grok) |
| Claude tracking | Included | Included in all plans |
| Grok tracking | Included | Included in all plans |
| Prompt generation | Manual creation with persona segmentation | AI auto-generates 15-20 prompts from URL |
| Competitor intelligence | Optimization insights | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Not specified | Tracks all cited domains, highlights your site vs competitors |
| Content opportunities | Not available | AI-powered gap analysis with clustered content recommendations |
| AI traffic analytics | GA4 integration for AI bot traffic | Tracking pixel identifies traffic from ChatGPT, Perplexity, etc. |
| Sentiment analysis | Not specified | Positive/neutral/negative per prompt per LLM |
| Agent Experience Platform | Yes (AXP) | Not available |
| SOC 2 / SSO | SOC 2 Type II, SSO | Not available |
| Data refresh frequency | Every 3 days | 2x per week |
| Free trial | Not advertised | 7 days, no credit card |
| Best for | Enterprise marketing teams | Solopreneurs and growing brands |
What does Mentionable offer beyond basic tracking?
Mentionable is a complete AI visibility platform that goes well beyond mention monitoring. Here's what Mentionable includes in every plan:
Automatic prompt generation. Mentionable scans any website URL using AI and generates 15-20 relevant prompts based on the site's content and competitive landscape. No manual keyword research or prompt guessing needed. Users select which prompts to track, edit them, or add custom ones.
5 LLMs with no add-ons. Every Mentionable plan includes ChatGPT, Claude, Perplexity, Gemini, and Grok. There are no paid add-ons for additional LLMs. All 5 are scanned on every tracking run.
Competitor intelligence. Mentionable doesn't just check if your brand is mentioned. Mentionable's analysis pipeline extracts and normalizes every competitor mentioned alongside your brand, across all prompts and all LLMs. The competitor dashboard ranks them by mention frequency and shows exactly which prompts and which LLMs mention each competitor.
Source and citation tracking. Mentionable tracks every source domain that LLMs cite when answering prompts in your category. The sources page shows which websites AI considers authoritative in your space, and highlights whether your own domain is being cited or not.
Content opportunity analysis. Mentionable's fan-out pipeline uses AI to decompose each tracked prompt into 5 related search queries, deduplicates them across all prompts, clusters them by topic and intent type (comparative, how-to, definitional, transactional), and ranks them by priority. Each cluster represents a content piece to create or optimize for better AI visibility.
AI traffic analytics. Mentionable provides a tracking pixel that identifies website visits coming from LLMs. Since most AI-referred traffic appears as "direct" in Google Analytics, Mentionable's pixel correctly attributes visits from ChatGPT, Perplexity, Gemini, Grok, and Claude.
Sentiment analysis. Every prompt result includes sentiment classification (positive, neutral, or negative) per LLM, so brands know not just if they're mentioned, but how they're mentioned.
Mentionable Starter costs €29/month for 15 prompts across 5 LLMs. Mentionable Pro costs €89/month for 50 prompts and 3 projects. All plans include a 7-day free trial with no credit card required.
Which tool fits your needs?
Scrunch AI makes sense if:
- You need SOC 2 Type II compliance and SSO for enterprise security requirements
- You want GA4 integration to measure AI bot traffic directly
- You need persona and funnel-stage segmentation for multi-segment marketing strategies
- You want the broadest LLM coverage with 7 AI platforms
- You're interested in the Agent Experience Platform (AXP) for AI-optimized web content
- You have budget for $300+/month without needing a free trial first
Mentionable makes sense if:
- You want all 5 major LLMs included with no add-on costs
- You want AI-generated relevant prompts instead of manual prompt creation
- You need competitor intelligence, source tracking, and content opportunities in one tool
- You want AI traffic analytics without GA4 integration complexity
- You're a solopreneur or growing brand looking for a complete AI visibility stack under €100/month
- You want to start with a 7-day free trial before committing any money
Scrunch AI and Mentionable both track AI visibility across multiple LLMs. Scrunch AI offers broader LLM coverage (7 platforms), enterprise security credentials, and unique features like the Agent Experience Platform. Mentionable offers a lower entry price (€29/month vs $300/month), automatic prompt generation, and a broader analytics stack including competitor intelligence, source tracking, and content opportunity analysis. Scrunch AI is built for enterprise marketing teams. Mentionable is built for solopreneurs and growing brands.
