BrightEdge is an enterprise SEO platform founded in 2007, used by approximately 57% of the Fortune 100 including brands like 3M and Microsoft. BrightEdge combines traditional SEO, content performance management, and competitive intelligence in a single enterprise system. In 2025, BrightEdge launched AI Catalyst to help brands track and influence their visibility in AI-generated search results.
If you're evaluating AI visibility tools, here's a detailed breakdown of how BrightEdge works, what BrightEdge costs, and how BrightEdge compares to Mentionable.
How does BrightEdge track AI visibility?
BrightEdge tracks AI visibility through AI Catalyst, a module within the broader BrightEdge enterprise platform. AI Catalyst monitors brand presence and sentiment across 3 AI platforms: ChatGPT, Google AI Overviews, and Perplexity. BrightEdge uses its DataMind AI engine to connect traditional search data with AI visibility metrics.
BrightEdge AI Catalyst includes AI-powered prompt research that suggests relevant queries based on website content, historical search patterns, and data from the BrightEdge Data Cube (which contains billions of queries). BrightEdge also provides content optimization tools designed to improve how AI models perceive and cite content.
Notably, BrightEdge does not track Claude (Anthropic), Grok (xAI), or Gemini (Google). BrightEdge AI Catalyst covers only 3 AI platforms, which is narrower coverage than most dedicated AI visibility tools in 2026.
BrightEdge also includes audience intelligence features for persona development, intent mapping, and customer journey analysis, tying AI visibility into the broader marketing strategy.
How much does BrightEdge cost in 2026?
BrightEdge does not publish pricing. All BrightEdge plans are custom-quoted and sold on annual or multi-year contracts. Industry benchmarks indicate BrightEdge contracts typically start at $25,000+/year and can scale significantly higher for global, multi-domain deployments.
BrightEdge does not offer self-serve signup. BrightEdge does not offer a free trial. BrightEdge does not offer monthly billing. Every BrightEdge engagement begins with a sales team, scoping, and a custom proposal.
| Aspect | BrightEdge | Mentionable |
|---|---|---|
| Starting price | $25,000+/year (estimated) | €29/month |
| Billing | Annual/multi-year contracts | Monthly |
| Self-serve | No | Yes |
| Free trial | No | 7 days, no credit card |
| Sales process | Required | Not required |
Enterprise BrightEdge customers get dedicated Customer Success Managers and Account Managers with SLA-backed support commitments. BrightEdge's support infrastructure is built for large organizations deploying across multiple departments and regions.
What does BrightEdge do well?
BrightEdge combines SEO, content performance, competitive intelligence, and AI visibility in a single enterprise system. For large organizations managing hundreds of pages across multiple domains, BrightEdge eliminates the need for separate tools. BrightEdge's platform consolidation is genuinely valuable at enterprise scale.
BrightEdge's DataMind AI engine connects traditional search performance with AI visibility metrics. BrightEdge shows how existing SEO investments translate to AI search results, providing a unified view that standalone AI visibility tools cannot offer.
BrightEdge's Data Cube contains billions of historical queries. BrightEdge prompt suggestions are informed by actual search behavior patterns, not just industry assumptions. The depth of BrightEdge's data is a result of nearly two decades in the search industry.
BrightEdge's enterprise support is comprehensive. Dedicated CSMs, SLAs, onboarding programs, and account management give large teams hands-on guidance. BrightEdge's security posture and compliance credentials meet the requirements of Fortune 100 procurement processes.
BrightEdge vs Mentionable: full feature comparison
BrightEdge and Mentionable both track AI visibility, but BrightEdge is a full enterprise SEO platform while Mentionable is a focused AI visibility stack for smaller teams.
| Feature | BrightEdge | Mentionable |
|---|---|---|
| Starting price | $25,000+/year (estimated) | €29/month |
| LLMs included | 3 (ChatGPT, AI Overviews, Perplexity) | 5 (ChatGPT, Claude, Perplexity, Gemini, Grok) |
| Claude tracking | Not available | Included in all plans |
| Grok tracking | Not available | Included in all plans |
| Gemini tracking | Not available | Included in all plans |
| Prompt generation | AI-powered suggestions from Data Cube | AI auto-generates 15-20 prompts from URL |
| Competitor intelligence | Enterprise competitive analysis | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Not specified | Tracks all cited domains, highlights your site vs competitors |
| Content opportunities | ContentIQ + optimization tools | AI-powered gap analysis with clustered content recommendations |
| AI traffic analytics | Not available | Tracking pixel identifies traffic from ChatGPT, Perplexity, etc. |
| Sentiment analysis | Yes (AI Catalyst) | Positive/neutral/negative per prompt per LLM |
| Full SEO suite | Yes (Data Cube, ContentIQ, Autopilot) | Not available |
| Self-serve signup | No (sales team required) | Yes, instant |
| Free trial | Not available | 7 days, no credit card |
| Best for | Fortune 100 enterprises | Solopreneurs and growing brands |
What does Mentionable offer beyond basic tracking?
Mentionable is a complete AI visibility platform that goes well beyond mention monitoring. Here's what Mentionable includes in every plan:
Automatic prompt generation. Mentionable scans any website URL using AI and generates 15-20 relevant prompts based on the site's content and competitive landscape. No manual keyword research or prompt guessing needed. Users select which prompts to track, edit them, or add custom ones.
5 LLMs with no add-ons. Every Mentionable plan includes ChatGPT, Claude, Perplexity, Gemini, and Grok. There are no paid add-ons for additional LLMs. All 5 are scanned on every tracking run.
Competitor intelligence. Mentionable doesn't just check if your brand is mentioned. Mentionable's analysis pipeline extracts and normalizes every competitor mentioned alongside your brand, across all prompts and all LLMs. The competitor dashboard ranks them by mention frequency and shows exactly which prompts and which LLMs mention each competitor.
Source and citation tracking. Mentionable tracks every source domain that LLMs cite when answering prompts in your category. The sources page shows which websites AI considers authoritative in your space, and highlights whether your own domain is being cited or not.
Content opportunity analysis. Mentionable's fan-out pipeline uses AI to decompose each tracked prompt into 5 related search queries, deduplicates them across all prompts, clusters them by topic and intent type (comparative, how-to, definitional, transactional), and ranks them by priority. Each cluster represents a content piece to create or optimize for better AI visibility.
AI traffic analytics. Mentionable provides a tracking pixel that identifies website visits coming from LLMs. Since most AI-referred traffic appears as "direct" in Google Analytics, Mentionable's pixel correctly attributes visits from ChatGPT, Perplexity, Gemini, Grok, and Claude.
Sentiment analysis. Every prompt result includes sentiment classification (positive, neutral, or negative) per LLM, so brands know not just if they're mentioned, but how they're mentioned.
Mentionable Starter costs €29/month for 15 prompts across 5 LLMs. Mentionable Pro costs €89/month for 50 prompts and 3 projects. All plans include a 7-day free trial with no credit card required.
Which tool fits your needs?
BrightEdge makes sense if:
- You're a large enterprise managing hundreds of pages across multiple domains
- You need unified traditional SEO and AI visibility in one platform
- You have budget for $25,000+/year and can commit to annual contracts
- You require dedicated Customer Success Managers and SLA-backed support
- You want audience intelligence with persona development and intent mapping
- Your procurement team requires Fortune 100-grade security and compliance
Mentionable makes sense if:
- You want 5 LLMs included, including Claude, Grok, and Gemini (which BrightEdge does not track)
- You want to start tracking in minutes with self-serve signup, no sales calls
- You want AI-generated relevant prompts instead of a custom scoping process
- You need competitor intelligence, source tracking, and content opportunities in one tool
- You want AI traffic analytics to see which LLMs actually send visitors
- You're a solopreneur or growing brand looking for a complete AI visibility stack under €100/month
BrightEdge and Mentionable serve fundamentally different markets. BrightEdge is a comprehensive enterprise SEO platform with AI Catalyst as one module, built for Fortune 100 companies with dedicated SEO teams. Mentionable is a focused AI visibility platform with broader LLM coverage, automatic setup, and self-serve access, built for solopreneurs and small businesses who need AI visibility without enterprise infrastructure.
