How to Know When ChatGPT Mentions Your Brand

Someone just asked ChatGPT "What's a good CRM for consultants?" Did your brand come up?

You have no idea. And that's the problem.

ChatGPT has hundreds of millions of users asking for recommendations every day. Some of those people are your potential customers, asking about exactly what you sell. If ChatGPT mentions you, that's a high-intent touchpoint. If it mentions your competitors instead, that's business walking out the door.

Without tracking, you're flying blind.

Why tracking ChatGPT is tricky

This isn't like tracking Google rankings. You can't just check a position and call it a day.

There's no public ranking. You can't look up "rank #3 for 'best CRM'" because that's not how ChatGPT works.

Responses vary. Ask the same question twice, get two different answers. Consistency isn't guaranteed.

No built-in analytics. ChatGPT doesn't send you a notification when it mentions your brand.

People ask in different ways. "Best CRM," "CRM recommendations," "which CRM should I use" are all variations that might give different results.

You need a systematic approach, not random spot-checking.

The manual approach (good for starting)

You can start tracking with nothing but ChatGPT and a spreadsheet.

1. Build your prompt list

Write down the questions your customers would ask:

• "What's the best [your category] for [your target]?"
• "Can you recommend a [your product type]?"
• "Which [category] tools are good for [use case]?"
• "[Your brand] alternatives"
• "[Your brand] vs [competitor]"

Start with 20-30 prompts.

2. Create a tracking spreadsheet

Columns to include:

• Prompt
• Date checked
• Mentioned? (Yes/No)
• Position (1st, 2nd, 3rd, etc.)
• Context (positive/neutral/negative)
• Competitors mentioned
• Notes

3. Query ChatGPT systematically

Once per week:

1. Open ChatGPT
2. Ask each prompt
3. Record what happens
4. Note any changes from last week

4. Look for patterns

After a few weeks:

• Which prompts consistently mention you?
• Where do competitors beat you?
• What's the trend over time?

The limitations you'll hit

• It's slow (30 prompts = 30+ minutes every time)
• It's inconsistent (hard to ask identically each time)
• Single checks aren't reliable (responses vary)
• No alerts (you have to remember to do this)

Manual tracking works for initial exploration. It doesn't scale.

Automated tracking (for serious monitoring)

Automated tools solve the manual limitations. Here's how Mentionable handles it.

How it works

1. You define prompts to track (or get AI-generated suggestions based on your site)
2. Mentionable queries ChatGPT systematically
3. Results get recorded and analyzed
4. You see dashboards showing visibility and trends
5. Changes are tracked automatically

Setting it up

Step 1: Create an account

Sign up at Mentionable. 7-day free trial available on all plans.

Step 2: Add your project

Enter your website URL.

Step 3: Get prompt suggestions

Mentionable analyzes your site and suggests relevant prompts to track. Select the ones that matter for your business.

Step 4: Add custom prompts

Add any specific prompts beyond the suggestions.

Step 5: View results

Your dashboard shows:

• Overall visibility score
• Per-prompt results
• Trends over time
• Competitor mentions

Step 6: Monitor ongoing

Mentionable tracks continuously. Check periodically for changes.

What to track beyond "mentioned or not"

Position and prominence

Are you the first recommendation or listed fifth? There's a big difference between "I'd recommend X" and "Some options include A, B, C, D, and also X."

How you're described

Pay attention to the context:

• "I recommend X..." (strong)
• "X is an option..." (weak)
• "X exists but has limitations..." (negative)

Competitor presence

Who else gets mentioned? Where do you rank relative to them?

Query variations

Same question asked slightly differently. Does your visibility change?

What to do with the data

When you're mentioned consistently

Figure out why. What content or signals are driving it? Reinforce what's working and try to expand to adjacent prompts.

When you're not mentioned

Ask yourself:

• Do you have content addressing this query?
• Is your content comprehensive enough?
• What do competitors have that you don't?

When mentions decline

Investigate:

• Did something change on your site?
• Did competitors improve?
• Is the query landscape shifting?

How often to track

Minimum viable: Weekly checks on your top 10 prompts.

Better: Daily automated tracking across all prompts.

Comprehensive: Multiple checks per day, trend analysis, competitive tracking.

For most businesses, automated daily tracking provides solid coverage without excessive cost.

Connect it to other data

Your analytics

Track chat.openai.com referrals in Google Analytics. Monitor brand search increases. Correlate visibility with traffic.

Your marketing efforts

Track visibility changes after content launches. Measure the impact of authority building. Connect PR coverage to AI mentions.

Start today

Quick start: Ask ChatGPT your top 10 customer queries right now. Write down what happens.

Basic tracking: Set up a spreadsheet. Check weekly.

Serious tracking: Sign up for Mentionable. Get comprehensive automated monitoring.

The businesses tracking ChatGPT mentions now are building an early-mover advantage. They see this channel clearly while competitors are still blind.

Start tracking today.