You probably track social media mentions. Maybe you monitor news coverage. You might even have Google Alerts set up for your brand name.
But do you know what ChatGPT says about you?
The blind spot in your brand monitoring
Traditional brand monitoring covers social media, news, and websites. Someone tweets about you, you see it. A blog mentions you, you find it.
AI mentions are different. When someone asks ChatGPT "what's the best tool for X?" and ChatGPT recommends your competitor, you have no idea it happened. No notification. No alert. No trace in your analytics.
These conversations happen thousands of times a day. High-intent users, actively seeking solutions, getting recommendations. And most businesses are completely blind to them.
What LLM brand tracking actually involves
It's not complicated conceptually. You want to know: when people ask AI tools questions relevant to my business, do they mention me? How do they describe me? Who do they recommend instead?
Mention frequency is your baseline metric. How often does AI mention you for relevant queries? Are you mentioned 8 times out of 10, or 2 times out of 10?
Mention context matters as much as visibility. When AI mentions you, what does it say? A positive recommendation ("I'd suggest this because...") is very different from a neutral listing ("This is one option among...") or negative context ("This can be expensive...").
Competitive position shows the landscape. Who else gets mentioned for the same queries? Where are you first? Where are you second? Where are you absent entirely while competitors get all the attention?
Query coverage reveals opportunities. Which prompts trigger mentions of your brand? Which relevant prompts don't? Understanding your coverage shows where to focus content efforts.
Trend analysis shows direction. Is your visibility increasing or decreasing? Did a recent content update improve mentions? Did a competitor's PR push hurt your position?
Why manual tracking doesn't work
You could manually check. Open ChatGPT, ask your key questions, record the responses.
But it doesn't scale. You can't check 50 prompts daily. AI responses vary, so checking once doesn't give you the full picture. It's time-intensive. And you have no historical data to spot trends.
Automated tracking solves these problems. Systems that consistently query AI platforms, record results, and build a historical record. You see patterns, catch changes, and have data to act on.
What good tracking looks like
Effective LLM brand tracking covers the key platforms: ChatGPT, Perplexity, Claude, Gemini, Grok at minimum. Different platforms have different behaviors and user bases.
It uses relevant prompts. Not generic questions, but queries your actual customers would ask. "Best accounting software" might be relevant, but "best accounting software for freelancers in the UK" might be more specific to your audience.
It tracks consistently. Regular intervals, same methodology. You need reliable data to spot trends.
It records context, not just binary mention/no mention. How you're mentioned and where in the response matters for understanding quality.
It provides trends over time. Snapshots are interesting. Trends are actionable.
Turning tracking data into action
Tracking only matters if you do something with it.
For queries where you're getting mentioned, understand why. What content or signals are driving that visibility? Reinforce what's working.
For queries where you're missing, create content that addresses those gaps. Build authority in areas where you're invisible.
For competitor wins, analyze what they're doing differently. Can you learn from their approach?
For sentiment issues, if AI describes you negatively, figure out where that's coming from and address it.
Getting started
Mentionable provides automated LLM brand tracking across 5 AI platforms. You define the prompts that matter (or get suggestions based on your URL), and it tracks your visibility continuously.
Start with a 7-day free trial to see where you stand. Most businesses are surprised by what they find. Some are pleasantly surprised to see visibility they didn't know they had. Others discover they're invisible for prompts they assumed they'd dominate.
Either way, knowing beats guessing.
