You were recommended by ChatGPT last Tuesday. Today, you're not. And you have no idea when it happened, why it changed, or how long you've been invisible.
AI recommendations shift without any announcement. There's no email from OpenAI saying "hey, we stopped recommending you." There's no changelog. There's no warning. One day you're in the response, the next day you're not.
If you're not monitoring actively, these changes happen in silence. And silent changes cost you leads you never even knew existed.
Why AI visibility changes (and when)
LLMs update their responses for several reasons. Model updates roll out regularly, sometimes changing which brands get surfaced for the same prompts. New content gets indexed, shifting the competitive landscape. A competitor publishes a strong comparison article, and suddenly they appear where you used to.
The timing is unpredictable. It's not like a Google algorithm update that SEO communities track and discuss. AI recommendation changes happen continuously, across multiple platforms, with no public documentation.
This means a monthly manual check isn't enough. If your visibility drops on ChatGPT on the 5th and you don't check until the 30th, you've been invisible for 25 days. At 5 to 10 AI-driven leads per month, that's potentially half your pipeline lost without you realizing it.
What Mentionable alerts look like
When your visibility changes on any tracked prompt across any of the 5 LLMs, Mentionable sends you an email alert. The notification tells you exactly what changed, where, and when.
A typical alert includes:
- The prompt that changed: "best marketing consultant for startups"
- The LLM where it changed: ChatGPT, Perplexity, Gemini, Claude, or Grok
- What happened: you gained a mention, lost a mention, or your position shifted
- When it was detected: the specific tracking cycle that caught the change
You get the information you need in a single email. No logging in, no checking dashboards, no guessing. The alert comes to you.
The four changes that matter
Not every AI visibility shift carries the same weight. Mentionable alerts focus on the changes that actually impact your business.
You gained a new mention
This is the good news alert. A prompt that previously didn't include you is recommending you. Maybe your recent content is getting picked up, maybe a model update worked in your favor, maybe your competitor lost ground. Either way, you're now visible on a buying query where you weren't before.
Knowing about this quickly lets you double down. If a particular type of content earned you a mention, you can create more of it. If a specific LLM started recommending you, you can investigate what that platform values and lean into it.
You lost an existing mention
This is the one you don't want to miss. A prompt where you used to appear is recommending your competitors. Your visibility dropped.
Early detection is everything here. If you catch it within days, you can investigate and respond. Update the relevant content, check if a competitor published something new, see if other prompts are affected. The faster you know, the faster you can act.
Discovering a lost mention weeks later means you've already missed the leads. And you'll have a harder time understanding what caused the change, because by then, multiple tracking cycles have passed and the trail is cold.
A competitor gained visibility
When a new competitor starts showing up on your tracked prompts, that's worth knowing. It could signal a competitive move: a new content campaign, a PR push, or simply a model update that now favors their positioning.
Catching emerging competitors early gives you time to study their approach and strengthen your own position before they establish dominance on those prompts.
A competitor lost visibility
When a competitor disappears from a prompt where they used to appear, that's an opportunity. There's now a gap in the AI's recommendations. If you can fill it, you capture the visibility they just lost.
These moments are time-sensitive. Other competitors are also vying for that space. The alert puts you in a position to react quickly.
How alerts keep you sane
Without alerts, staying on top of AI visibility becomes a daily chore. You'd need to log in, check your dashboard, scan for changes across 5 LLMs and all your tracked prompts. That's fine for a week. It's not sustainable for months.
Alerts flip the model. Instead of you checking for changes, changes come to you. You go about your work knowing that if something shifts, you'll hear about it.
This is especially valuable for solopreneurs and small teams who don't have someone dedicated to monitoring tools. You set up your tracking once, choose your prompts, and let Mentionable watch in the background. When something happens, your inbox tells you.
Practical example
Let's say you're a freelance brand strategist. You're tracking 12 relevant prompts across all 5 LLMs. That's 60 individual data points per tracking cycle.
On Monday, you get an alert: you lost your mention on Perplexity for "best brand strategist for startups." You check the Mentionable dashboard and see that a competitor who recently published a detailed case study series is now being recommended instead.
You know exactly what happened. You know exactly who replaced you. And you have a clear path forward: publish your own case studies, strengthen your content on that specific topic, and monitor the prompt to see when (or if) you regain visibility.
Without the alert, you might not have noticed for weeks. By then, the competitor's position is more established and harder to displace.
On Wednesday, a different alert: you gained a mention on Claude for "brand consultant for early-stage companies." Something you published recently is resonating. You check the dashboard, confirm the gain, and decide to create similar content targeting related prompts.
Two alerts, two pieces of actionable information, zero time spent manually checking.
How to configure alerts
Alerts are included on every Mentionable plan. During your project setup, you provide your email and Mentionable handles the rest. When your visibility changes on any tracked prompt, you get notified.
The goal is to keep you informed without overwhelming your inbox. You receive alerts when meaningful changes happen, not a daily digest of unchanged data.
Part of the tracking workflow
Alerts work alongside all of Mentionable's other features. Your automatically generated prompts are tracked across 5 LLMs, competitor data is captured with each cycle, and alerts trigger when the picture changes.
Think of it as a monitoring layer on top of your tracking. The dashboard gives you the full picture when you want to explore. Alerts make sure you never miss a change you should know about.
Try it yourself
Start your 7-day free trial and set up tracking with alerts. Enter your URL, select your prompts, and Mentionable will notify you the moment your AI visibility changes. Across all 5 LLMs, for every prompt you track. No credit card required.