RankScale and Zutrix are two of the most affordable options for AI visibility tracking. Both let you monitor how your brand appears in AI-generated answers without enterprise budgets. RankScale is a dedicated GEO platform with AI readiness audits. Zutrix is primarily a rank tracker that includes AI visibility as a built-in feature.
Budget-friendly GEO specialist vs. all-in-one SEO tool with AI tracking. Here's how they compare.
How pricing works
RankScale starts at $20/month for 120 credits (roughly 480 AI responses) across 8 LLMs. Growth is $60/month for 400 credits. Pro is $180/month for 1,500 credits. Enterprise is $780/month for 12,000 credits. A free test is available before committing.
Zutrix starts at $9/month for Starter and $28/month for Pro. AI Search Visibility is included in all plans, not a paid add-on. The commercial keywords feature (still in beta) is limited to 5 keywords.
Both are notably cheaper than most AI visibility tools. Zutrix is the cheapest option at $9/month, while RankScale at $20/month is still well below the industry average.
Where RankScale stands out
RankScale covers 8 LLMs: ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Grok, and Copilot. That matches Zutrix's coverage breadth, though the specific platforms differ slightly (RankScale includes AI Mode and Copilot; Zutrix includes DeepSeek, Mistral, and Meta Llama).
The AI Readiness Audit sets RankScale apart. It evaluates your site's content structure, relevance, authority, and technical setup for AI optimization. You get diagnostic data about what to fix, not just reports about what's happening.
Daily tracking catches visibility changes quickly. Citation analysis shows which websites and pages are being cited instead of yours, giving you concrete targets for improvement.
The founder provides daily 1-hour video calls to walk through the tool. That level of support is unusual for a $20/month product.
Where Zutrix stands out
At $9/month, Zutrix is the cheapest way to access AI visibility tracking. Period. If budget is the primary constraint, nothing else comes close.
Zutrix tracks 8 LLMs including some models others miss: DeepSeek, Mistral, and Meta Llama. If those platforms matter for your audience, Zutrix covers them while most competitors don't.
The combined SEO and AI visibility approach means you get Google rank tracking, keyword research, and backlink monitoring alongside AI visibility. One tool, one price, both traditional and AI search covered.
Sentiment analysis is included, showing whether AI models describe your brand positively, neutrally, or negatively. The daily visibility timeline helps you measure optimization impact over time.
AI visibility is built into every plan. There's no separate "AI module" to purchase.
Which one fits you?
RankScale makes sense if you want AI readiness audits that diagnose what to fix on your site, citation analysis showing which competitors' content is winning, you're comfortable with a credit-based system, you value hands-on founder support, and you want a dedicated GEO tool.
Zutrix makes sense if you want the absolute cheapest entry point at $9/month, you need both Google rank tracking and AI visibility in one tool, coverage of DeepSeek, Mistral, and Meta Llama matters, you don't need advanced GEO analytics beyond tracking, and simplicity in pricing (flat monthly, no credits) is important.
The bottom line
Both are budget-friendly options that make AI visibility tracking accessible. RankScale gives you more diagnostic depth with its AI Readiness Audit and citation analysis. Zutrix gives you the lowest possible price with combined SEO and AI tracking.
If you want to understand why you're invisible (not just that you are) and you're okay with a credit system, RankScale at $20/month delivers solid value. If you want the simplest, cheapest path to AI visibility data alongside traditional rank tracking, Zutrix at $9/month is hard to beat.
Not enterprise? Mentionable offers a 7-day free trial for AI visibility tracking starting at €29/month.
